Social media is one of the top ways to market your startup and grow your business in this digital era. The best part is that you have many options to choose from. Here are the top eleven social media platforms your startups should consider:
Facebook is one of the oldest social media platforms on the market. You can easily reach your target audience by promoting on this platform. The website also has a marketplace to help you sell your brand’s items.
Instagram is one of the most used social media apps of this era. People from all over the world engage on this platform. The best part is that it can help you increase awareness of your startup. This platform was launched in 2010 and has grown since then.
Twitter is an excellent social media platform that helps you connect with a mature audience. You can find investors, customers, and much more by using this platform for promoting your startup. A key thing to note is that Twitter ads are 1 to 3% more successful than Facebook ads.
YouTube is one of the top engaging platforms to improve your brand identity. It is an app that can help you share your startup story, processes, and much more. The best part is that people spend billions of hours on YouTube each day. So you can gain high visibility.
TikTok is a relatively recent social media platform that is thriving in many countries. It has 4.48 billion active users worldwide. The top feature of this platform is that helps you promote your startup by posting short clips. You can also use TikTok ads to market on this app.
LinkedIn is one of the oldest social media apps that offers a sophisticated platform. The top feature of this website is that it is more likely to help you find business partners and investors. This is why it is an essential social media platform for a startup.
WhatsApp is a famous social media app for chatting with target customers. You can use this platform to engage with your clients and offer them an easy way to contact you. Besides that, the app can also help you send custom promotion messages to your website subscribers.
Tumblr is a social networking site that helps you share links, photos, and much more. It is designed to allow you to perform microblogging and promote your brand. The best part is that this platform also helps perform effective social media marketing.
Pinterest is a famous social media app for small businesses and early startups. It allows you to post attractive pictures of your service. Besides that, it is effective for helping you market. Many young people are active on this platform.
Quora is not one of the top social media platforms for marketing. However, it helps resolve customer queries. You can provide authentic information to clients and win their trust.
Reddit is a network of various communities that can help you reach your target audience. The platform is about sharing engaging content and posting creative ideas. This is why it can help you form a community with your customers.